Capital Bikeshare’s 2014 Member Survey indicates that even as Washington D.C.’s bikeshare service has grown by leaps and bounds, its users have become older, whiter, and wealthier.
Most company executives would be happy enough with these demographics. Wealthy customers? Yes please.
Washington’s business community, in fact, was a tough sell on this new transit option. Many businesses were initially leery of bikeshare stations located near their retail establishments. Their fears were: What kind of customers — if any — would bikeshare provide? Would they scare away my “real customers,” who drive cars?